New Leawood Lifestyle Magazine

Leawood has a new magazine. October is the second issue. It has been a quiet roll out but mine arrived in the mailbox. Pretty interesting that the new model for magazines is FREE considering magazines are folding everyday.............even an institution like Gourmet recently closed up shop.

If you haven't seen it it follows the same idea as 435 South yet much smaller......for a smaller area.

I checked out the website and saw they still had the premier issue on the sight so they might be working with a kitchen table staff but Leawood people are reading it.

So it makes me think if this is the future? Deadwood Daily newspapers can't make it and are making layoffs and some simply closing their doors yet magazines like 435 South and Leawood Lifestyle seem to have no problem getting enough advertisers to make money. The key is FREE and pretty good quality. Magazine subscription and newspaper sales are extremely soft but people read these. Soft news. Feel good news. Society news. Do I know anybody in these pictures from last month's charity event? Okay, so maybe it really isn't news.

I'll admit, we read these magazines at our home. You know I'm a wine lover and this issue has a nice article about a Wine Flights Bar..... However, I'm not sure where you would get an issue if you don't have a Leawood mailbox. Congrats to them on their new business venture. Starting with a feature on the first family of Leawood, the Dunn family, proves they know their local politics if nothing else.

Made me think though..........does every JOCO town need it's own magazine or is it just people who live in their own little Lifestyles of Rich and Famous that get one?

Some ideas for other upstart magazines........love to hear your (better) ideas.

1. Gardner's Trailer Park & Meth-Times

2. Mission Hills Really Rich, Old, White Lifestyles

3. Olathe's High School Football Monthly

4. Overland Park Annexation Monthly

5. The Stilwell Don't Tread on Me

Can't we just send all the KCK gang bangers to Shawnee Mission Park to handle this deer problem?

435 South Mag lists best of the burbs and my 200th post

435 South ran their list of their best of Johnson County in their latest issue and there were a couple that were the same as mine but many, many looked more like a list of advertisers or their target list for future advertisers.....lame.

If you are going to do a list at least do it with some credibility. Really, do you think we can't all see that you are kissing your customer's collective ass with this issue or using to drive new ad revenue?

And....I guess this takes me out of the running for their best suburban blogger.....except they didn't have that category.

Gee, you make the list and just a few pages later a full or half page ad.....interesting.

On a note of self congratulations....this marks my 200th post as Jocoeveryman.....the alter ego of any self respecting JOCO snob. It has been tons of fun. All I'll say is that blogging is a great outlet and that I made it my goal to try to write something everyday, except weekends, this past year and that is much tougher than it seems. After my 100th post I highlighted some of my personal fav's. Come back tomorrow for that list. If you read on a regular basis just know I appreciate your interest.